Top Ten Mistakes When Using Social Media

10. Delegating your social media management to an intern or inexperienced employee

9.  Engaging your customers online but ignoring your employees

8.  Failing to build the infrastructure

7.  Failing to balance risk with reward

6.  Focusing only on the numbers
5. Not monitoring and measuring
4.  Failing to identify where your customers’ are hanging out
3.   “Shiny Object” syndrome-chasing all the new tools without a strategy
2.  Being inconsistent in dedication, presence and frequency
1.  Not considering the legal issues
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