Today, employers must be equipped to compete for the best talent. Those who don’t will, at best, become subpar players in their industries. At worst, they may cease to exist.
So what is “mobile recruiting”? It involves any job-search action or communication using a mobile device such as a tablet, a cell phone, or a smartphone. This could include an app that assists in sourcing applicants or one that uses push notifications to inform an employer when a candidate applies for a job or schedules an interview.
Studies show that 90 percent of adults in the United States have a cell phone, and more job seekers are using their mobile devices for job searches than ever before. A recent report by IBM Analytics revealed that more than 50 percent of job seekers have used a mobile device to search for a job. It logically follows that forward-thinking organizations should be using mobile recruiting, or they should be poised to do so.
What do users expect from mobile recruiting? Current research reveals that job candidates want to use mobile devices to:
- Search for job openings;
- Get job-related information and job alerts;
- Express job interest;
- Apply for jobs; and
- Take assessments.
Applicants currently using mobile recruiting are concerned with:
- Difficult to use job-search apps;
- Difficult and lengthy job-application processes;
- Job applications that are too difficult to complete on a mobile device; and
- Data security.
Mobile recruiting is useful for companies of all sizes. Small organizations may not have an applicant-tracking system or a career page on their website, but other low-cost methods can be effective. For instance, social media is generally free, and it can go a long way toward reaching applicants, including passive applicants. There are also low-cost apps like “Smart Recruiters” and “Work4” with capabilities that typically match the needs of small employers. It’s important to analyze your needs and do your research.
Whether your company is currently using mobile recruiting or just considering it, it may be the key to your organization’s ability (or inability) to compete for the best talent. Mobile recruiting can help companies keep applicants interested by responding to them more quickly than ever before. It can also help employers attract new talent and reach diverse applicants and, most importantly, build relationships with candidates. Are you ready to get started, or will you be left behind?