Member Profile – Corona Insights

Corona Insights serves as a resource for clients needing to make decisions on a wide variety of topics. They help their clients uncover the right answers to the right questions and then guide them to use those answers to take action. The firm’s mission is to provide accurate and unbiased information and counsel to decision makers.

Specific services include market research, evaluation, and strategic consulting. While Corona works across all sectors and many industries, they most often find themselves working with nonprofits, government offices, and associations working to improve their communities and organizations.

Founded in 1999, Corona’s founder gave the company its name because the word Corona means “a halo of light.” It is the knowledge that surrounds and illuminates an issue; exactly what Corona Insights provides. Corona has since completed more than 1,000 engagements with their clients, representing nearly every state in the nation.

Although the volume of projects speaks to the demand for their work, the fact that two-thirds of their work is for repeat and referred customers says even more. Corona has also accumulated several awards, from accolades for individual research studies and strategic plans to firm awards such as the Denver Metro Chamber Small Business of the Year in 2009.

While clients go to Corona for “bright thinking, brilliant guidance,” it is the customer service that keeps them coming back. In 2015, a survey of Corona’s customers showed that 97 percent would “definitely” recommend Corona Insights, with customer service being the top reason for recommending.

All along, Corona’s ownership has remained constant, as has much of its staff in recent years. In fact, Corona has experienced zero turnover in the past two years. Corona has worked hard to both recruit and retain its staff, including a comprehensive hiring process, competitive benefits, and policies geared at work-life balance.

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