Utah Member Profile: Traeger Pellet Grills

Traeger comes with a storied history that will be a platform to becoming an iconic American brand.  They invented the original wood fired grill and have sold more than one million units over the past 30 years. Even with all of their growth, they remain the greatest BBQ grill that most people have never heard of.  Their customers are extremely loyal with a contagious passion for the product, and love to tell their friends about it. Traeger invented the wood pellet category, they own the category, and will continue to expand this category as the rightful king of BBQ by providing:

  • A quality grill that is easy to use
  • A commitment to superior workmanship
  • Natural and safe wood pellets which provide amazing, rich flavors
  • One grill with six uses: Grill, bake, smoke, slow cook, braise, and barbecue
  • Exceptional value

Traeger’s mission is to disrupt an industry that otherwise lacks passion. They do it by offering a product that crafts the best tasting food to ever come off a grill grate.

Ashley West joined Traeger in 2015 as their HR Leader to oversee operations, culture, and recruiting.  She recognizes the importance of enhancing the organization by planning, implementing, and evaluating employee relations, policies, programs, and practices.  She maintains positive relationships by developing partnerships with management to support, guide, and inform on the development of culture, positive employee relations, and a compliant workforce.

We asked Ashley the following:

Name something that makes you proud to work for Traeger Pellet Grills:  Being part of an emerging and growing brand with an excellent product and great leadership.

How has Employers Council helped your organization?  Their knowledge, availability, and willingness to help our organization with any situation that arises.  Their survey data and staff expertise is unbeatable and a must.