Employers Council has a 40-year history of giving back through our annual workplace giving campaign. In 2017, our campaign set records for dollars raised, organizations supported, and employee participation. In addition to payroll donations, the campaign included activities designed to raise funds, engage and educate employees, and introduce employees to various community causes.
Our 2017 campaign was championed by a leadership team of three amazing women: Brittany Johnson, Chelsea Jensen, and Diana Sadighi. Chelsea reflects, “It’s engrained in our culture to connect to do something good for our community.” From August through October 2017, they cultivated our most successful campaign ever and increased donations by 75 percent.
Employers Council was honored to receive the Community Shares “2017 Campaign of the Year” award for our campaign. Genevieve Laca, of Community Shares of Colorado, credits Brittany, Chelsea, and Diana for our success. In her words, “Your commitment to supporting your employees’ passion for causes close to their hearts has not gone unnoticed.” What are their secrets for creating a cohesive, accessible, and successful campaign?
- Survey employees about what they’d like to see in the campaign to generate ideas, commitment, and enthusiasm.
- Create ways to make frequent donations of all amounts.
- Leverage resources from our member partners, Partnership for Colorado and Mile High United Way.
- Invite various nonprofits onsite to share their missions, stories, and ways to get
- Create a cohesive theme. Our “Passport” increased participation as we “traveled” through various activities.
- Our Loveland, Colorado Springs, Scottsdale, and Salt Lake City offices participated in payroll deductions that benefited their local communities.
- Friendly competition increased communication and collaboration within and across departments.
- Dozens of volunteers helped out, including creating motivational (and entertaining) videos to promote the campaign.
This year our leadership team plans to follow their 2017 roadmap as well as explore ways to engage employees throughout the year through board service, donation collections, and utilizing our annual volunteer hours. Diana looks forward “to being able to match personal and professional passions as one way to create employee work-life integration.”
Brittany, Chelsea, and Diana would like to thank members who supported our campaign with prize donations. They encourage you to think about ways to enhance your giving campaigns and would be happy discuss ideas with you. Brittany thinks all the hard work is worth it: “It brings everyone together for a common cause. And it’s fun!”