Job candidates who receive a referral from an employee are statistically more likely to get hired. They are also more likely to be engaged employees because they know someone at work. However, gaining diversity in the workplace through referrals can be difficult, as employees tend to refer those that are similar to themselves, like family members or close friends. Employers that rely solely on referrals may not end up with the diverse workplace they want to see.
Employers have encouraged employees to refer those from a wider social network, such as their connections on platforms on LinkedIn – in fact, one employer-sponsored an open-mike event for employee contacts on LinkedIn for a fun event that also served as a job fair of sorts.
For employers who want to increase diversity, business as usual must change. With a bit of ingenuity, you can use your current referral network to increase the diversity at your workplace.