From sending out the notice of a job opening to how you interview candidates, there are steps that help employers have a strong, diverse pool of applicants that results in a successful hire. Continuing to consider and implement recruiting and hiring practices that invite more into the applicant pool can only be of benefit.
Many employers have go-to social media platforms that they use for recruiting. LinkedIn is a common one and has set up its platform so that employers think of it when they think of recruiting. The latest trend is to use Tik Tok. This has given rise to a concern of age discrimination in recruiting. A Pew Research Center survey of U.S. adults conducted in early 2021 showed that nearly 50 percent of adults between the ages of 18-29 used Tik Tok, while a little over ten percent of adults between the ages of 50 to 64 used it, and even fewer who were over age 65. If an employer were to use Tik Tok alone, they would be unlikely to recruit anyone over 50.
The larger issue is creating a candidate pool that invites diversity in every way. Employers who do this are far more likely to find those who will be successful in the position. If you want to use Tik Tok, also use other platforms that will bring in a different demographic. Look for local recruiting sites that are popular in a particular industry. Consider community organizations that have a job board and reach other demographics. Reaching out in different avenues may create more work initially but will likely result in better outcomes. Good recruiters keep up to date on popular channels for applicants, and they consider this one of the tricks of their trade.
A kind of diversity that is coming into focus for employers is neurodiversity. There is a growing idea that certain conditions such as Asperger’s, ADHD, and dyslexia are not really conditions at all. There are ways of relating to the world in a neural manner that is simply different. Some employers are seeing candidates with these attributes as ideal for positions requiring a great amount of focus or a high level of technical creativity. When interviewing these candidates, employers take this diversity into account and structure either more casual interviews or interviews that allow the applicant to showcase their creativity by highlighting their use of technology during the interview process.
Continuing to diversify your recruiting and hiring process can only serve you well. The Employers Council website also has information on improving your recruiting and hiring process, and our staff is also available. The more knowledge you have, the better the process is for both the employer and the applicants.